{"title":"Gifts Under £30","description":"\u003cdiv class=\"subtitle_wrapper\"\u003e\n\u003cdiv class=\"sub-title\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-track-as-promotion=\"non-promotion\" data-promo-id=\"\" data-promo-name=\"\" data-promo-creative=\"\" data-promo-position=\"\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"NHHC63N\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003eSimple (but super effective) presents. \u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"category-description\"\u003e\n\u003cdiv class=\"cat-desp-container\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-track-as-promotion=\"non-promotion\" data-promo-id=\"\" data-promo-name=\"\" data-promo-creative=\"\" data-promo-position=\"\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"SXQVG84\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003e\u003cspan id=\"A5YKJL7\"\u003eSometimes, the simplest gifts are the best. These essential new baby items are expertly designed to make parenting a little easier. Discover practical gifts and everyday essentials for new parents and little ones, all under £30.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"natural-start-baby-bottle-decorated","title":"Natural Start Baby Bottle Decorated","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTommee Tippee Natural Start® bottles are #1 for easily switching between breast, bottle and back again*. Our soft silicone bottle teats have a built-in anti-colic valve that's proven to reduce air intake*. Our most breast-like bottle, ever. Shaped for comfort, engineered for ease, and designed to suit your feeding routine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Designed to help reduce nipple confusion and make switching from breast to bottle and back again, easy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 95% of babies accept a Tommee Tippee bottle*\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 3-step self-sterilising\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e1. Add 50ml of water (use the dotted line as a guide)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Rest the assembled lid, ring and teat on top (but don’t fasten)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Microwave for 3 minutes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Leak proof with the lid on (even when upside down)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Always BPA, BPS and Phthalate free\u003c\/span\u003e\u003c\/p\u003e","brand":"Tommee Tippee","offers":[{"title":"Pond \/ 2","offer_id":53342407754066,"sku":"42252106","price":15.49,"currency_code":"GBP","in_stock":true},{"title":"Pond \/ 6","offer_id":53342407786834,"sku":"42273401","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Cat \/ 2","offer_id":52051099025746,"sku":"427000","price":15.49,"currency_code":"GBP","in_stock":true},{"title":"Kind Pink \/ 2","offer_id":53645098025298,"sku":"42255006","price":15.49,"currency_code":"GBP","in_stock":true},{"title":"Multicolor \/ 6","offer_id":53342407819602,"sku":"42273601","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/42252106_TT_NS_2X_260ML_MONO_BTL_AL_AR_a_1.jpg?v=1777972944"},{"product_id":"bath-room-thermometer","title":"InBath Digital Bath and Room Thermometer","description":"\u003cp\u003eA dual-use digital thermometer that measures the temperature of your baby’s bath water or bedroom. Designed for total peace of mind at bathtime and bedtime. \u003c\/p\u003e\n\u003cp\u003e• Floats in the bath and measures the water temperature every 5 seconds to make sure it's between 36.5°C and 38°C (the safe range for a baby's bath)\u003cbr\u003e• High temperature alert for water temperatures of 39˚C or above \u003cbr\u003e• Stands upright for clear room temperature readings\u003cbr\u003e• Waterproof and baby-safe\u003cbr\u003e• Automatically switches off when not in water or the stand\u003cbr\u003e• Replaceable CR2032 battery included\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"Default Title","offer_id":52297615114578,"sku":"42303060","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/42303060_bath_room_thermometer_product_photography_3.jpg?v=1773403046"},{"product_id":"natural-start-bottles","title":"Natural Start Baby Bottles","description":"\u003cp\u003eTommee Tippee Natural Start® bottles are #1 for easily switching between breast, bottle and back again*. Our soft silicone bottle teats have a built-in anti-colic valve that's proven to reduce air intake*. Our most breast-like bottle, ever. Shaped for comfort, engineered for ease, and designed to suit your feeding routine. \u003cbr\u003e\u003cbr\u003e• Designed to help reduce nipple confusion and make switching from breast to bottle and back again, easy\u003cbr\u003e• 95% of babies accept a Tommee Tippee bottle*\u003cbr\u003e• 3-step self-sterilising\u003cbr\u003e1. Add 50ml of water (use the dotted line as a guide)\u003cbr\u003e2. Rest the assembled lid, ring and teat on top (but don’t fasten)\u003cbr\u003e3. Microwave for 3 minutes\u003cbr\u003e• Leak proof with the lid on (even when upside down)\u003cbr\u003e• Always BPA, BPS and Phthalate free \u003cbr\u003e\u003cbr\u003e*tommeetippee.com\/verify\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"1 \/ 260ml","offer_id":52434534334802,"sku":"42271901","price":8.49,"currency_code":"GBP","in_stock":true},{"title":"2 \/ 260ml","offer_id":52434534400338,"sku":"42252091","price":15.49,"currency_code":"GBP","in_stock":true},{"title":"2 \/ 340ml","offer_id":52434534367570,"sku":"42273701","price":15.49,"currency_code":"GBP","in_stock":true},{"title":"3 \/ 150ml","offer_id":52434534465874,"sku":"42271820","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"3 \/ 260ml","offer_id":52434534433106,"sku":"42272901","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"4 \/ 340ml","offer_id":52434534498642,"sku":"42275401","price":26.49,"currency_code":"GBP","in_stock":true},{"title":"6 \/ 260ml","offer_id":52434534531410,"sku":"42273201","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/54919701_tt_ns_1x_5oz_btl_1_slow_nipple_a_2.jpg?v=1773403093"},{"product_id":"natural-start-baby-bottle-teats","title":"Natural Start Baby Bottle Teats","description":"\u003cp\u003eOur breast-like Wide Latch Natural Start® bottle teats are designed to help reduce nipple confusion when switching between breast and bottle.   \u003c\/p\u003e\n\u003cp\u003eSoft, supple silicone helps baby drag the teat to the soft palate for a good latch and special ridges flex and stretch to replicate the movement of a breast for a natural pace.\u003c\/p\u003e\n\u003cp\u003e• The pronounced slope and wide base help create a good lip seal for less air intake  \u003cbr\u003e• Part of our Natural Start® baby bottle teat range, accepted by 98% of babies* and recommended by 9\/10 parents** \u003cbr\u003e• These anti-colic teats feature a valve that helps reduce air ingestion  \u003cbr\u003e• Our choice of flow rates means baby can feed at a comfortable pace at every stage:\u003cbr\u003e  Extra slow: For gentle first feeds and helping baby adjust to bottle latching and sucking  \u003cbr\u003e  Slow: For newborns and babies below three months, with a small opening for slower feeds\u003cbr\u003e  Medium: For babies three months and up, to keep up with their growing appetite  \u003cbr\u003e  Fast: For babies six months and up, with the largest opening for a faster pace  \u003cbr\u003e  Vari: For use from birth and beyond. X-shaped cut lets baby control the flow \u003cbr\u003e• We recommend replacing the teats on your baby’s bottles every 2 months or at the first sign of any damage or weakness.  \u003cbr\u003e• Compatible with all Tommee Tippee Natural Start® bottles \u003cbr\u003e• BPA-free  \u003c\/p\u003e\n\u003cp\u003e*Based on an independent survey of 89 parents, in UK and US, Nov 25    \u003cbr\u003e**For verification see tommeetippee.com\/verify\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"Extra-Slow","offer_id":53507408068946,"sku":"450000","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Slow","offer_id":53507408101714,"sku":"42458401","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium","offer_id":52434542821714,"sku":"42458501","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Fast","offer_id":52434542854482,"sku":"42458601","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Variable","offer_id":52434542887250,"sku":"42458701","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/52202531_natural_start_fast_flow_nipples_1_3.jpg?v=1773403088"},{"product_id":"perfect-prep-replacement-filters","title":"Perfect Prep Replacement Filter","description":"\u003cp\u003eThe only filter that removes 99.99% of bacteria from tap water*. Each Tommee Tippee Perfect Prep machine filter is specially designed with a unique ultra-filtration membrane that removes bacteria, impurities and contaminants and ensures every feed is safe for your baby. Tap water passes through, and is dispensed into baby's bottle clean and safe, just like boiled water from the kettle (but without the waiting and cooling). \u003cbr\u003e \u003cbr\u003e • The only filter that's as effective as boiling water* \u003cbr\u003e • Compatible with all Tommee Tippee Perfect Prep® machines \u003cbr\u003e • No need to use bottled, filtered or pre-boiled water \u003cbr\u003e • One filter lasts up to 3 months** \u003cbr\u003e • Your machine and app will let you know when it's time to fit a fresh filter \u003cbr\u003e \u003cbr\u003e Our filters last and perform better, for longer*. Only Tommee Tippee® filters provide the same antibacterial protection for up to 3 months, others get worse the more they're used*. \u003cbr\u003e \u003cbr\u003e You should only use Tommee Tippee filters in your Perfect Prep® machine. Using other filters may void your warranty. Ours keep your machine working well, and make sure every feed is safe. \u003cbr\u003e \u003cbr\u003e *To verify, visit tommeetippee.com\/perfect-prep-explained \u003cbr\u003e **Based on preparing 6x 9oz bottles per day\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"1","offer_id":52442596245842,"sku":"42371241","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"2","offer_id":52442596278610,"sku":"42372201","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/gf9arwv00djbkt5oyg3b_pwssgm1l9amwroqw.jpg?v=1773403097"},{"product_id":"cherry-latex-soothers","title":"Cherry Latex Soothers","description":"\u003cp\u003eThe natural choice. Made from 100% naturally produced latex that's gentle on baby's delicate skin. With a round teat that's traditional, flexible and bite-proof.\u003cbr\u003e• 100% naturally produced latex baglet\u003cbr\u003e• Symmetrical cherry-shaped teat\u003cbr\u003e• Curved shield for a comfortable fit\u003cbr\u003e• Reusable steriliser pod \u003cbr\u003e• BPA free \u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"6-18 months","offer_id":52442631668050,"sku":"433533","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/vpcytj7sw7z0pnqtmwec_im6pup3h3rg93bhc.jpg?v=1773403059"},{"product_id":"twist-and-click-nappy-bin-eco-refills","title":"Twist \u0026 Click Nappy Disposal Bin Refills","description":"\u003cp\u003eDesigned to slot into your existing Twist \u0026amp; Click nappy bin cassette. With multilayer, antibacterial* film that kills germs and helps trap bad odours. \u003cbr\u003e \u003cbr\u003e To refill your existing Twist \u0026amp; Click cassette, follow these simple steps: \u003cbr\u003e 1. Remove the eco refills from the box\u003cbr\u003e 2. Slot into your open refill cassette\u003cbr\u003e 3. Click the top ring back into place. \u003cbr\u003e \u003cbr\u003e • Designed to refill your empty Twist \u0026amp; Click film cassettes\u003cbr\u003e • Guaranteed protection against odours and germs* \u003cbr\u003e • Each refill holds 100+ nappies**  \u003cbr\u003e • Our film is 50% longer than pre-measured inserts from other manufacturers*** \u003cbr\u003e • Refill and reuse cassette to reduce plastic waste \u003cbr\u003e • No.1 nappy disposal system in Europe† \u003cbr\u003e • Compact, space-saving packaging \u003cbr\u003e \u003cbr\u003e *Antibacterial protection is present in the film which is treated with Biomaster silver biocide tested to ISO 22196-2011, and not other components of the product. Please use biocides responsibly. \u003cbr\u003e **Based on using size 1 nappies and length of film. Please note that all babies are unique and experiences may differ\u003cbr\u003e ***According to internal testing, comparing lengths of 8 pre-measured inserts, June 2023 please see: https:\/\/www.tommeetippee.com\/en-gb\/verify\u003cbr\u003e †Edge Platform Value Sales (combined sales of T\u0026amp;C bin, XL bin and cassettes across DE, FR, IT, ES), 52wks to 7 Jun ‘24\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"3","offer_id":52442632913234,"sku":"84023101","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":52442632946002,"sku":"84026101","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":52725789524306,"sku":"84028101","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":52725789557074,"sku":"84029101","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/liddfkadyjvwzmzue8eo_and7j4r9ym8tjcjy.jpg?v=1773403129"},{"product_id":"the-original-grobag-blush-sleepbag","title":"The Original Grobag Blush Sleepbag","description":"\u003cp\u003eMade from soft cotton jersey to keep them cosy at night (no extra bedding needed). Our baby sleep bags are crafted for comfort, safety, and more sleep all round.  \u003c\/p\u003e\n\u003cp\u003e• Snugfit™ design for healthy hip development\u003cbr\u003e• Bottom to top zip for easy nappy changes\u003cbr\u003e• OEKO-TEX® 100 certified and crafted with recycled wadding\u003cbr\u003e• Sleep bag for baby, available in 1.0 (20-24°C) and 2.5 tog (16-20°C)\u003cbr\u003e• Tested and approved to adhere to British and European safety standards\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"6-18 months \/ 1.0 Tog","offer_id":52725787984210,"sku":"491528","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"6-18 months \/ 2.5 Tog","offer_id":52442663190866,"sku":"491529","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"18-36 months \/ 2.5 Tog","offer_id":52725788016978,"sku":"491530","price":39.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/sleep_bag_every_night_blush_01_2_1.jpg?v=1773403112"},{"product_id":"the-original-grobag-sky-grey-marl-sleepbag","title":"The Original Grobag Sky Grey Marl Sleepbag","description":"\u003cp\u003eMade from soft cotton jersey to keep them cosy at night (no extra bedding needed). Our baby sleep bags are crafted for comfort, safety, and more sleep all round.  \u003c\/p\u003e\n\u003cp\u003e• Snugfit™ design for healthy hip development \u003cbr\u003e• Bottom to top zip for easy nappy changes \u003cbr\u003e• OEKO-TEX® 100 certified and crafted with recycled wadding\u003cbr\u003e• Sleep bag for baby, available in 1.0 (20-24°C) and 2.5 tog (16-20°C)\u003cbr\u003e• Tested and approved to adhere to British and European safety standards\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"6-18 months \/ 1.0 Tog","offer_id":52725787165010,"sku":"491538","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"6-18 months \/ 2.5 Tog","offer_id":52442665189714,"sku":"491539","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"18-36 months \/ 1.0 Tog","offer_id":52725787230546,"sku":"491540","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"18-36 months \/ 2.5 Tog","offer_id":52442665222482,"sku":"491541","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/sleep_bag_every_night_sky_grey_marl_01_2_1.jpg?v=1773403126"},{"product_id":"the-original-grobag-sleeping-pip-sleepbag","title":"The Original Grobag Sleeping Pip Sleepbag","description":"\u003cp\u003eMade from soft cotton jersey to keep them cosy at night (no extra bedding needed). Our baby sleep bags are crafted for comfort, safety, and more sleep all round.\u003c\/p\u003e\n\u003cp\u003e• Snugfit™ design for healthy hip development\u003cbr\u003e• Bottom to top zip for easy nappy changes\u003cbr\u003e• OEKO-TEX® 100 certified and crafted with recycled wadding\u003cbr\u003e• Sleep bag for baby, available in 1.0 (16-20°C) and 2.5 tog (20-24°C)\u003cbr\u003e• Tested and approved to adhere to British and European safety standards\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"6-18 months \/ 1.0 Tog","offer_id":52725790867794,"sku":"491604","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"6-18 months \/ 2.5 Tog","offer_id":52442679935314,"sku":"491605","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"18-36 months \/ 1.0 Tog","offer_id":52725790933330,"sku":"491606","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"18-36 months \/ 2.5 Tog","offer_id":52725790900562,"sku":"491607","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/sleep_bag_gro_friends_1.jpg?v=1773403127"},{"product_id":"the-original-grobag-blush-swaddlebag","title":"The Original Grobag Blush Swaddlebag","description":"\u003cp\u003eThe soft cotton baby swaddle bag that keeps newborns safe, secure, and calms their startle reflex. With three ways to wear to support the transition from swaddle to baby sleep bag. Arms in, one out or both out. They sleep better, and you do too.\u003c\/p\u003e\n\u003cp\u003e• Our swaddles have a signature Snugfit™ design for healthy hip development \u003cbr\u003e• Simple fastenings and a bottom to top zip for easy nappy changes \u003cbr\u003e• OEKO-TEX® 100 certified and crafted with recycled wadding \u003cbr\u003e• Newborn swaddle available in 1.0 (20-24°C) and 2.5 tog (16-20°C)\u003cbr\u003e• Tested and approved to adhere to British and European safety standards\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"0-3 months \/ 1.0 Tog","offer_id":52725788770642,"sku":"491522","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"0-3 months \/ 2.5 Tog","offer_id":52442714046802,"sku":"491523","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"3-6 months \/ 1.0 Tog","offer_id":52725788836178,"sku":"491525","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"3-6 months \/ 2.5 Tog","offer_id":52725788803410,"sku":"491526","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/swaddle_bag_every_night_blush_0-3m_01_1.jpg?v=1773403112"},{"product_id":"the-original-grobag-sky-grey-marl-swaddlebag","title":"The Original Grobag Sky Grey Marl Swaddlebag","description":"\u003cp\u003eThe soft cotton baby swaddle bag that keeps newborns safe, secure, and calms their startle reflex. With three ways to wear to support the transition from swaddle to baby sleep bag. Arms in, one out or both out. 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