Everything You Need to Know About Baby Sleepwear

We know that the arrival of a baby brings with it a whole new level of exhaustion. 

We're talking tons of restless nights and ridiculously early mornings.

On top of all that, you're probably wondering what to dress your little one in for bedtime, and constantly thinking about keeping them safe as they sleep.

Don’t worry though, we’ve been making baby products for more than 50 years, so we’ve heard a lot about parent's sleep woes, and we're here to help take the stress out of bedtime.

We know sleep

the gro company logo

Back in December 2017, the Gro Company became part of the Tommee Tippee family.

A move that allowed us to introduce new sleep products to customers across the globe.

The Grobag started the baby sleep bag revolution back in 2000 because of Rob and Ouvrielle Holmes’ struggle to get their first son Sam to sleep at night. Their Austrian sister-in-law initially introduced them to baby sleep bags, and after an amazing 12-hour sleep, their Grobag concept was born.

Since then, Grobags have changed the way that parents and caregivers put their babies to bed.

A safer alternative to loose sheets and blankets

All our baby sleepwear is designed to keep your baby sleeping soundly, no matter how much they wriggle about during the night. Made from super-soft cotton-rich fabric, with accurate tog ratings and an easy two-way zip opening for speedy night-time diaper changes, you can relax knowing your baby will enjoy a safe and comfortable sleep, with no loose sheets to get caught in or kick off during the night.

Sleepwear that grows with your baby

3-in-1 transition from swaddle to sleepbag

We’re here with you at every stage of your safe sleep journey. 



Our cozy newborn Sleepee Snuggees swaddle newborn babies so that they feel safe and secure, just like when they were in mommy’s tummy. Swaddling wraps baby up with their arms close to their chest and helps reduce the startle reflex (Moro reflex) so they sleep soundly.

As baby grows, they may want to stretch out a little more, so our Snuggee helps you make that transition by allowing you to choose whether they sleep with their arms in or out, or even one in and one out!

All our sleepwear allows a hip-healthy leg position and comes with easy zip access to make night-time diaper changes a breeze.


Sleepee Snuggee

Easy Swaddle

Safe sleep guidelines

Safety is at the heart of everything we do. Our range is extensively tested, so no sleep bag is safer. ​ 

We always advise parents to consider these safe sleep guidelines, which are most important during baby’s first 6 months, when SIDS risk is at its highest... 

Always place your child on their back to sleep 

Keep their bed clear​  

Make sure their bed is firm and flat, with a waterproof cover​

Keep their environment smoke-free​

Never sleep with your baby on a sofa or armchair​

Check on your baby to make sure they're not too hot or cold

Blackout Blinds

tommee tippee blackout blind

It’s not always easy to keep baby’s room dark, especially on lighter nights or when visiting friends and family.

Our blinds help to create a dark sleeping environment.

GroEgg Room Thermometer & Nightlight

Check your little one is resting at the correct temperature with our innovative color-changing room thermometer and nightlight.

Groegg  Red

75°F and above


Groegg Orange



Groegg Yellow



Groegg Blue

61°F and below


Tog Guide