{"title":"Blue Light Card","description":"\u003cdiv class=\"subtitle_wrapper\"\u003e\n\u003cdiv class=\"sub-title\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-track-as-promotion=\"non-promotion\" data-promo-id=\"\" data-promo-name=\"\" data-promo-creative=\"\" data-promo-position=\"\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"PANUXJ1\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3\u003e20% off to say thank you.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"category-description\"\u003e\n\u003cdiv class=\"cat-desp-container\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-track-as-promotion=\"non-promotion\" data-promo-id=\"\" data-promo-name=\"\" data-promo-creative=\"\" data-promo-position=\"\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"K148VGK\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eWe're proud to offer 20% off for Blue Light Card members, including NHS staff, emergency services, armed forces and social care workers. Shop trusted feeding, sleep, soothing and healthcare essentials for less.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"natural-start-baby-bottle-nipples","title":"Natural Start Baby Bottle Nipples","description":"\u003cp\u003eOur breast-like Natural Start® bottle nipples are designed to help reduce nipple confusion and make switching from breast to bottle and back again, easy*. Soft silicone stretches and feels like skin for familiar comfort, and a wide latch area and flexible ripples help support a natural latch. \u003cbr\u003e \u003cbr\u003e • 95% of babies accept a Tommee Tippee bottle* \u003cbr\u003e • Built-in anti-colic valve that's proven to reduce air intake* \u003cbr\u003e • Compatible with all Tommee Tippee Natural Start® baby bottles \u003cbr\u003e • Always BPA free \u003cbr\u003e • A perfect choice of nipple (and flow rate) for every feeding journey, from birth and beyond \u003cbr\u003e \u003cbr\u003e Slow: For newborns and babies below 3 months. With the smallest hole for slower feeds \u003cbr\u003e Medium: For babies aged 3 months and up. With a medium hole for medium paced feeds \u003cbr\u003e Fast: For babies aged 6 months and up. With the largest hole for faster feeds \u003cbr\u003e \u003cbr\u003e We recommend replacing the nipples on your baby’s bottles every 2 months or at the first sign of any damage or weakness. \u003cbr\u003e \u003cbr\u003e *tommeetippee.com\/verify\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"2 \/ Extra Slow","offer_id":52434546458962,"sku":"52202611","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Slow","offer_id":52434546426194,"sku":"52203131","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Medium","offer_id":52434546295122,"sku":"52202331","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Fast","offer_id":52434546360658,"sku":"52202531","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Cereal","offer_id":52434546491730,"sku":"52203631","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"4 \/ Fast","offer_id":52434546327890,"sku":"422901","price":8.47,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Medium","offer_id":52434546262354,"sku":"42368010","price":13.99,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Fast","offer_id":52434546393426,"sku":"42368110","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/52202331NaturalStartMediumFlowNipples_1_6.png?v=1776775628"},{"product_id":"natural-start-baby-bottles-0m-5oz-decorated-2-count-427009","title":"Natural Start Baby Bottles, 0m+, 5oz, Decorated - 2 count","description":"\u003cp\u003eTommee Tippee Natural Start® bottles are #1 for easily switching between breast, bottle and back again*. Our soft silicone bottle nipples have a built-in anti-colic valve that's proven to reduce air intake*. Our most breast-like bottle, ever. Shaped for comfort, engineered for ease, and designed to suit your feeding routine. \u003cbr\u003e \u003cbr\u003e • Designed to help reduce nipple confusion and make switching from breast to bottle and back again, easy \u003cbr\u003e • 95% of babies accept a Tommee Tippee bottle* \u003cbr\u003e • 3-step self-sterilizing \u003cbr\u003e 1. Add 50ml of water (use the dotted line as a guide) \u003cbr\u003e 2. Rest the assembled lid, ring and teat on top (but don’t fasten) \u003cbr\u003e 3. Microwave for 3 minutes \u003cbr\u003e • Leak proof with the lid on (even when upside down) \u003cbr\u003e • Always BPA, BPS and Phthalate free \u003cbr\u003e \u003cbr\u003e *tommeetippee.com\/verify\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"Default Title","offer_id":52434591383890,"sku":"427009","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/mkm6xweppd523vsdwgoj_t6pv9ux1y4q1cv9z.jpg?v=1773403089"},{"product_id":"insulated-sportee","title":"Insulated Sportee Toddler Water Bottle","description":"\u003cp\u003eThe drop-proof, no-leak toddler cup that’s easy for little hands to hold. With a specially engineered valve to stop spills.  \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Unique two-piece, detachable valve   \u003cbr\u003e• Durable spout that's gentle on little mouths (but also bite-resistant) \u003cbr\u003e• Insulated base to keep drinks cool   \u003cbr\u003e• Ergonomic handle that's easy to carry  \u003cbr\u003e• Dishwasher safe and BPA free\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"Green \/ 2","offer_id":53215902794066,"sku":"549250","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Green \/ 1","offer_id":53215902826834,"sku":"549215","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Orange \/ 2","offer_id":53215902859602,"sku":"549109","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Purple \/ 2","offer_id":53215902892370,"sku":"549399","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Mint \/ 2","offer_id":53215902925138,"sku":"549108","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/kv7wgyylcv9mbl3y87xp_tvhaap9oml8hmovg.jpg?v=1776340162"},{"product_id":"insulated-non-spill-straw-cup","title":"Insulated Straw Toddler Cup","description":"\u003cp\u003eBeing a toddler is thirsty work, so it’s important to keep them hydrated and encourage them to drink more water. Specially designed for little ones who are busy walking, running and climbing, the Tommee Tippee Insulated Non-Spill Straw Cup is perfectly sized for small hands and can hold 260ml of cold liquid. Together with a fun-to-flip straw, staying hydrated has never been this much fun.\u003cbr\u003e\u003cbr\u003eEquipped with innovative anti-leak technology, the bottle is completely leak-proof even when turned upside down or shaken. Our unique valve seals and regulates the flow of liquid to stop leaks and to ensure easy drinking. Suitable for toddlers aged 12 months and beyond, the Non-Spill Straw cup has a flip opening that’s simple to use.\u003cbr\u003e\u003cbr\u003eToddlers will love drinking from their bright and colorful cups to stay hydrated throughout the day. For added protection against bite marks, the durable, long lasting one-piece spout is gentle on little mouths but tough enough to withstand tiny teeth. \u003cbr\u003e\u003cbr\u003eDouble-wall insulation means that your child’s water stays cold and in turn, keeps them cool while they play. Perfect for warmer summer days spent outdoors. The entire bottle is BPA, BPS, PVC, Phthalate and Nitrosamine free, so you can rest assured your little one isn’t exposed to harmful materials. It’s also both dishwasher and sterilizer* safe for extra peace of mind.\u003cbr\u003e*Our insulated cups are suitable for sterilization by cold water table\/liquid solution only.\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"1 \/ Blue","offer_id":52442738098514,"sku":"549551","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"1 \/ Pink","offer_id":52725787558226,"sku":"549391","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"1 \/ Orange","offer_id":52725787590994,"sku":"549390","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Blue","offer_id":53218125349202,"sku":"549388","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"2 \/ Pink","offer_id":53218125381970,"sku":"549389","price":8.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/orange_straw_cup.jpg?v=1773403079"},{"product_id":"superstar-training-sippee-cup-us","title":"Superstar Training Sippee Cup","description":"\u003cp\u003eSpecially designed for your baby’s first sips, our sippy cups help your baby to develop tipping and supping skills whilst preventing spills. The easy to drink from trainer cup features a clever two-piece valve that allows liquid to flow easily through the spout when your baby wants to drink, but keeps the cup fully spill proof between sips. This cup also comes with a handy removable hygiene cover.\u003c\/p\u003e\n\u003cp\u003eFeaturing INTELLIVALVE™, a unique anti-leak technology which guarantees this trainer cup is completely leak-proof as it withstands internal pressure meaning the cup won’t leak even when it is turned upside down or shaken. Our unique valve both seals and regulates the flow of liquid to stop leaks and to ensure easy drinking.  \u003c\/p\u003e\n\u003cp\u003eWith hygiene at the forefront of everyone’s minds our drinking bottles add an extra layer of reassurance as the drinking spout contains BACSHIELD™ antibacterial technology. BACSHIELD™ is a commonly used silver-ion technology that provides antibacterial product protection against unwanted bacteria, recognised for centuries with no harmful effects. It works by preventing the growth of unwanted microbes that can cause product degradation, discoloration, staining or odour. This is achieved with silver ions mixed in the material on the straw*, preventing microbes from multiplying.\u003c\/p\u003e\n\u003cp\u003eTo further support the development of their grown-up drinking skills, our trainer sippy cup comes with easy-grip handles designed for tiny hands. \u003c\/p\u003e\n\u003cp\u003eAll our products are BPA, BPS, PVC, Phthalate and Nitrosamine free.\u003c\/p\u003e\n\u003cp\u003e*Independent laboratory testing demonstrated a 99.9% reduction in bacteria after 24 hours.\u003c\/p\u003e\n\u003cp\u003e**The semisoft part of the spout contains silver phosphate glass, tested to ISO 22196 standards.\u003c\/p\u003e","brand":"Tommee Tippee ","offers":[{"title":"Blue \/ 1","offer_id":52725787033938,"sku":"54926110","price":9.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8194\/2610\/files\/target_avengers_sippee_blue.jpg?v=1773403109"},{"product_id":"superstar-insulated-straw-sippy-cup-us","title":"Superstar Insulated Straw Cup","description":"\u003cp\u003eStraw cups are great alternatives to sippy cups, with a soft straw helping to develop sipping skills. 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The ergonomic design is comfortable for tiny hands, and little ones can stay hydrated longer because of the bottle's insulated core keeps water cool. The resilient bite-resistant spout is extra durable, while the leak-proof spout means less clean ups and more carefree fun and comes with a removable hygiene cover.\u003c\/p\u003e\n\u003cp\u003eFeaturing INTELLIVALVE™, a unique anti-leak technology which guarantees this drinking bottle is completely leak-proof as it withstands internal pressure meaning the bottle won’t leak even when it is turned upside down or shaken. Our unique valve both seals and regulates the flow of liquid to stop leaks and to ensure easy drinking.  \u003c\/p\u003e\n\u003cp\u003eWith hygiene at the forefront of everyone’s minds our bottles add an extra layer of reassurance as the drinking spout contains BACSHIELD™ antimicrobial technology. 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