Verify UK

UK Verify

Made for Me Double & Single Breast Pumps

Consideration	Result	Reason
Type of trial/test	In-home consumer test	Closest to real-life experience.
Date of trial/test	Jun-22	Revised product launch.
Conducted by	Mum’s Views Ltd	Independent, reduce risk of bias.
Participants	100 UK mothers	Sufficient number to support conclusions, subject to practical considerations including recruitment and availability of trial pumps.
Selection Criteria	Current users of double and single electric breast pumps;	To enable comparison between trial pump and rest of market.
	Expressing a minimum of two sessions per day;	To ensure sufficient data points for meaningful conclusions.
	59 using double pumps, 41 using single pumps;	In line with wider market use.
	Key demographics (social classification, first time mothers, subsequent mothers and thier current pump brand) all matched to  wider UK market.	To ensure results are representative of the wider UK market.
Methodology	Each session measures volume, length of session, pump setting (let-down/pump), time of session and notable exceptions (such as interrupted routine);	Full data points to be able to fully analyse and to identify any abnormal conditions which may affect the conclusions.
	Four days expressing with current pump,measuring/recording; then	Capture comparison data in controlled circumstances.
	One day with trial pump, without measuring; then	Avoid unfamiliarity affecting the results.
	Four days with trial pump,measuring/recording.	Capture trial pump data.
Support	E-mail and telephone support available to all participants.	Ensure accuracy and to maintain participation.
Conclusions	Trial pump produced more milk for a fixed period of time than current pumps (average amounts, 114% more for all, 109% more for single pump users, 116% for double pump users), and when compared to all brands (average amounts, between 104.41% more and 133.24% more).	Trial pump is more efficient (defined as more milk for a given time), than the rest of the market.  "More milk in less time"
	Trial pump produced more milk than current pumps (average amounts, 109% more for all, 104% more for single pump users, 110% for double pump users), but not when compared to all brands (average amounts, two brands and miscellaneous pumps produced more per session).	Trial pump helps to produce more milk than most of the market, but not all.

 

Advanced Anti-Colic Bottle System

Closer to Nature / Natural Start bottle system

“Most recommended baby bottle” and “#1 bottle for easily switching between breast and bottle”

Parents who combination feed (410), asked what they consider to be the best bottle for easily switching between bottle feeding and breast feeding:

All parents surveyed (1,006), when asked which baby bottles they would recommend:

Non-comparative messaging	Substantiation
95% of parents recommend	Based on an independent survey of UK mums of 0-3m, Feb 2023
95% acceptance	In an independent survey of US moms and UK mums (0-12m), of those who said they currently used a Natural Start bottle and had used it within the last week (47 US moms and 301 UK mums), 95% agreed their baby accepted it (February 2023)

 

Ultra-light Soother

Substantiation of following claims relating to our Ultra Light Soother / Pacifier

The lightest one-piece silicone soother / pacifier 

• Definition of one-piece: silicone baglet & shield co-bonded with internal skeleton (PPSU for UL Original and PP for UL StayPut) to form a single piece Soother / Pacifier
• Based on 0-6m size from each brand 
• Assessment made based on readable retail sales accounting for 98% of UK soothers category and 95% of US pacifier category in November 2023

50% lighter than leading one-piece silicone brand

• Definition of one-piece: silicone baglet & shield co-bonded with internal PP skeleton to form a single piece Soother / Pacifier
• Based on 0-6m size from each brand 
• Assessment made based on readable retail sales accounting for 98% of UK soothers category and 95% of US pacifier category in November 2023

Colicsoothe

Easiest and quickest self-sterilising bottle in the market

This claim is based on a comparative assessment of the combined assembly and sterilisation process of Tommee Tippee’s self-sterilising bottle, and the equivalent bottle provided by the market’s leading competitor.

Tommee Tippee makes this claim where it is satisfied, based on market data and industry knowledge, that the two products included in the comparison are the leading products in the relevant self-sterilising bottle category.

The comparison was carried out in accordance with the instructions provided by the relevant manufacturer, as of August 2024. 

Each bottle was:

• assembled according to the relevant manufacturer’s instructions, prior to being put in microwave;

• filled with the recommended volume of water for self-sterilisation; 

• sterilised using the microwave time specified by the manufacturer; and

• re-assembled according to the relevant manufacturer’s instructions after being removed from the microwave.

To ensure the robustness and fairness of the comparison, the test was independently conducted 5 times for each product. The average time required to assemble and sterilise was recorded across all tests. 

The results of the relevant tests are provided below:

1	Pre-sterilisation assembly and water preparation Assembling the bottle from its individual components in preparation for sterilisation and adding the specified amount of water as directed in the manufacturer's instructions	On average: Tommee Tippee = 18.486 seconds Leading competitor = 24.324 seconds
2	Microwave sterilisation time Heating the assembled bottle in the microwave for the duration specified in the manufacturer's instructions to complete the sterilisation process	Both bottles take 3 minutes to sterilise in a microwave
3	Post-sterilisation handling and re-assembly Removing the bottle from the microwave, discarding any excess water, and fully reassembling the bottle for use or storage	On average: Tommee Tippee = 9.84 seconds Leading competitor = 14.918 seconds

 

A video demonstrating the methodology used in the comparison, including each step of the assembly and sterilisation process, is available:

Based on this data, Tommee Tippee demonstrated its self-sterilising bottle has the fastest and most straightforward sterilisation process compared with the equivalent bottle provided by the market’s leading competitor, supporting the claims“Quickest and easiest self-sterilising bottle”, “Easiest and Quickest self-sterilising bottle in the market” and “Quickest & Easiest self-sterilising”.

Twist and Click

Test Date: 31/10/2024

Equipment 

• Large Fog Generator: LENSGO Fog Machine, Portable Mini Smoke Machine with 60ml Fluid, Wireless Remote Control, Dry Ice Effect, Battery Powered, Handheld Fogger for Photography, Halloween, Indoor Small Parties, Wedding : Amazon.co.uk: Musical Instruments & DJ 
• Small Fog Generator: Rhomba Smoke Machine, Mini Smoke Machine, Portable Smoke Machine | Filming Production, Cosplay, Wireless Remote Control : Amazon.co.uk: Musical Instruments & DJ 
• Pampers Size 1 Nappy 
• Calibrated Stopwatch 
• iPhone 13 Camera 

 

Methodology: 

1. The large fog generator was placed into one bin as per use. 
2. The small fog generator was then wrapped into a size 1 nappy. 
3. With the bin closed as per use, The large fog generator was left to run for 4 minutes±10s remotely. 
4. Two minutes after the large generator started running, the small fog generator was also left to run for 2 minutes±10s remotely. 
5. Immediately when both times ended, the bin was opened to first observe the fog release before placing the nappy from (2) into it as per use. The bin was then fully closed again. 
6. This was all done & recorded within 15±10s . 
7. After exactly 2 minutes±10s, the bin was opened again with its fog release recorded once more for 15±10s . 
8. The bin was then emptied with both fog generators switched off. 
9. 1-6 was then repeated. 
10. 1-7 was then repeated on every bin received. 
11. The results were then analysed. 

 

Test Results: 

Conclusion:

1.)Tommee Tippee Twist & Click had a very minimal amount of fog caught leaving it on during one repetition of the test.

2.) This was followed by the Chicco, which had considerable amounts of fog caught leaving the bin in all repeats.

3.) Household bin had all large amounts of fog leaving the bin in every repeat. 

Twist and Click - film length and capacity comparison 

Test date: 21/03/2025

Methodology: 

Length: each brand of film measured for length and recorded in table below.

Capacity: each brand of film length was divided by using an average of 9.7cm film per nappy

Conclusion: Twist and Click film was over 50% longer than pre-measured inserts from 8 brands and holds 25% more nappies based on size 1 nappies and length of film.

Twist and Click – Fast refills 

Test date: March 2023

Methodology: 5-10  people timed refilling TT cassette with flatpack, scrunch & bulk film (Bulk film measure 10.5m, cut then fill using tube provided).

Film type that test subjects started with was variated to mitigate bias

Conclusion: Flatpack took on average 49s to refill and was faster compared to prepared and non-prepared refills

UK's #1 Parent-care Brand

This claim is based on third-party market share data from an independent data provider, covering certain product categories in the UK parent-care market. The data demonstrates that Tommee Tippee had the highest market share over the 12-month period from 11 March 2024 to 10 March 2025 (inclusive) of any other competitor in the same markets for the same product categories during the same period.

Further considerations:

Definition of ‘Parent-care Brand’

• In making this claim, Tommee Tippee defines a ‘Parent-care Brand’ as a company offering one or more products in each of the selected product categories.
• The product categories were selected to provide a comprehensive range of items reasonably considered to be essential, necessary and desirable to parents in their capacity as carers for their babies. Any company offering products across the selected product categories is, for the purposes of this substantiation, deemed to be a ‘Parent-care Brand’.
• The product categories selected were:
  • Healthcare (Grooming, Thermometers and Healthcare Kits)
  • Bottle Feeding (Bottles, Bottle Kits and Teats)
  • Breast Feeding (Breast Feeding Kits, Breast Pads and Accessories and Breast Pumps)
  • Care (Change Time Accessories, Nappy Disposal Cassettes, Nappy Disposal Kits and Nappy Disposal Tubs)
  • Comfort (Soothers, Soother Holders, Teethers and Teether Toys)
  • Infant Feeding Accessories (Electricals and Bibs)
  • Sleep (Sound/Light Toys, Sleep Bags, Baby Monitors and Swaddles/Blankets)
  • Toddler Feeding (Cups and Mealtime)
• The competitor companies included in the comparison, namely MAM, Nuby, Munchkin, Braun, Lansinoh, Medela, Momcozy and NUK, all sell products in each of the selected product categories.

Methodology

• The independent data provider used to substantiate this claim was selected because they cover a broad range of online and brick-and-mortar retailers. They are independent from Mayborn (UK) Limited and other competitors.
• The independent data provider is regarded as reliable in the parent-care sector.
• 11 March 2024 to 10 March 2025 (inclusive) was selected to ensure a fair and comprehensive comparison could be made, acknowledging that 12-months allows for any seasonable or other fluctuations.

Scope

• The data used specifically includes brick-and-mortar and online sales made via Boots, Superdrug, Tesco, ASDA, Sainsbury’s, Morrisons and Waitrose. Consumers should note that no other retailers or marketplaces are included within the scope of this claim.
• To the extent that the data used to make the comparison contains any limitations, such limitations would apply uniformly across all companies. No single company has been advantaged or disadvantaged as a result of any limitation.

Mayborn (UK) Limited is satisfied that the methodology, data scope and product categories provide a fair an accurate representation of each company’s market position during the relevant period.

UK’s #1 Baby Feeding Brand

This claim is based on third-party market share data from an independent data provider, covering certain product categories in the UK baby-care market. The data demonstrates that Tommee Tippee had the highest market share over the 12-month period from 30 March 2024 to 31 March 2025 (inclusive) of any other competitor in the same market for the same product categories during the same period. 

Further considerations:

Definition of ‘Baby Feeding Brand’

• In making this claim, Tommee Tippee defines a ‘Baby Feeding Brand’ as a company offering one or more products in each of the selected product categories.

• The product categories have been selected to ensure that the definition of ‘Baby Feeding’ reflects the diverse range of products that may be used to support a baby’s feeding journey. 

• The product categories selected were:

• Bottle Feeding (Bottles, Bottle Kits and Teats)

• Infant Feeding Accessories (Electricals and Bibs) 

• The competitors included in the comparison, namely MAM, Philips Avent, Nuby and Munchkin, sell products in each of the selected product categories. 

Methodology 

• The independent data provider used to substantiate this claim was selected because they cover a broad range of online and brick-and-mortar retailers. They are independent from Mayborn (UK) Limited and other competitors.

• The independent data provider is regarded as reliable in the baby-care sector.

• 30 March 2024 to 31 March 2025 (inclusive) was selected to ensure a fair and comprehensive comparison could be made, acknowledging that 12-months allows for any seasonable or other fluctuations.

Scope 

• The data used specifically includes brick-and-mortar and online sales made via Boots, Superdrug, Tesco, ASDA, Sainsbury’s, Morrisons and Waitrose.  Consumers should note that no other retailers or marketplaces are included within the scope of this claim.

• To the extent that the data used contains any limitations, such limitations would apply uniformly across all companies including within the comparison. No single company has been advantaged or disadvantaged as a result of any limitation.

Mayborn (UK) Limited is satisfied that the methodology, data scope and product categories provide a fair an accurate representation of market position during the relevant period. 

Australia’s #1 Baby Bottle Brand

This claim is based on third-party market share data from an independent data provider, covering certain product categories in the Australian baby-care market. The data demonstrates that Tommee Tippee had the highest market share over the 12-month period from 4 January 2024 to 5 January 2025 (inclusive) of any other competitor in the same market in the same product category during the same period. 

Further considerations:

Definition of ‘Baby Bottle Brand’

• In making this claim, Tommee Tippee defines a ‘Baby Bottle Brand’ as a baby-care company offering products in the Bottle Feeding (Bottles, Bottle Kits and Teats) product category.

• The competitors included in the comparison, namely Pigeon, Philips Avent, Dr Browns, NUK and Medela, sell products in each of the selected product categories.

Methodology 

• The independent data provider used to substantiate this claim was selected because they cover a broad range of online and brick-and-mortar retailers. They are independent from Mayborn (UK) Limited and other competitors.

• The independent data provider is regarded as reliable in the parent-care sector.

• 4 January 2024 to 5 January 2025 (inclusive) was selected to ensure a fair and comprehensive comparison could be made, acknowledging that 12-months allows for any seasonable or other fluctuations.

Scope 

• The data used specifically relates to brick-and-mortar and online sales made via Grocery (Coles & Woolworths), Pharmacy & Big W, in the Australia market. Consumers should note that no other retailers or marketplaces are included within the scope of this claim.
• To the extent that the data used contains any limitations, such limitations would apply uniformly across all companies included within the comparison. No single company has been advantaged or disadvantaged as a result of any limitation.

Mayborn ANZ Pty Limited is satisfied that the methodology, data scope and relevant product category provides a fair an accurate representation of Tommee Tippee’s market position during the relevant period. 

How do PrepGo and PrepGo UV follow NHS guidelines for safe formula feeds?