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    Understanding stretch marks and pregnancy

    Stretch marks are one of pregnancy's most visible changes — and one of the most emotionally loaded. Here's what causes them, whether they can be prevented, and how to care for your skin.

    Auteur: Kate | Head of Product Development

    Posté le : 29 Sep, 2025

    Temps de lecture : 3 min

    • Stretch marks are a normal, common part of pregnancy, caused by skin stretching, hormones, and genetics. 
    • They often appear on the belly, breasts, hips, thighs, and buttocks, starting red or purple and fading over time. 
    • Caring for stretch marks involves regular hydration, sun protection, and patience, most fade naturally after birth. 
    • Stretch marks are nothing to be ashamed of; they’re a natural sign your body is growing and nurturing your baby. 

    Pregnancy brings incredible changes to your body, and with those changes, it’s common to notice new marks on your skin. Most expecting parents will get stretch marks, and they’re completely normal.  

    In this guide, we’ll explain what stretch marks look like, why and where they appear, and share tips for caring for your skin throughout pregnancy and beyond. 

    What are stretch marks? 

    Stretch marks are lines or streaks on the skin caused by rapid stretching. During pregnancy, they often appear on the belly, breasts, hips, thighs, and buttocks. At first, they can look red, purple, or pink, and over time, they tend to fade to a silvery-white colour. 

    Caring for stretch marks during and after pregnancy

    • Apply moisturizer daily to keep your skin supple and soothe any itchiness.
    • Protect marks from the sun to prevent them darkening.
    • Most stretch marks naturally fade over time after birth.
    • Postpartum treatments are available but completely optional.

    Why stretch marks happen during pregnancy 

    • Skin stretching: As your belly and breasts grow, your skin stretches quickly, which can cause these marks. 
    • Hormonal changes: Pregnancy hormones affect the elasticity of your skin, making it more prone to tearing beneath the surface. 
    • Genetics: If your mom or sisters had stretch marks, you’re more likely to get them too. 

    Who’s most at risk? 

    • First pregnancies may show more noticeable stretch marks. 
    • Certain skin types are more prone, particularly if skin is less elastic. 
    • Rapid or significant weight gain can increase the likelihood of stretch marks. 

    How to prevent or reduce stretch marks

    • Moisturizing and hydration: Keep your skin nourished with creams, oils, or butters. Look for pregnancy-safe ingredients like Cocoa Butter, Shea Butter, Almond Oil, or Vitamin E.
    • Healthy weight gain: Gradual, steady weight gain puts less stress on your skin.
    • Gentle exercise: Regular movement encourages circulation and supports skin health.

    Top tip: There’s no guaranteed way to prevent stretch marks entirely; genetics are a key factor.

    When to see a doctor or midwife 

    If stretch marks are very itchy, painful, or change suddenly, speak to your doctor or midwife. It’s always better to get a professional opinion if you’re concerned. 

    Embracing your changing body 

    Stretch marks are a common and natural part of pregnancy. They show your body adapting to support your baby, reflect the amazing work it’s doing, and are nothing to be ashamed of. 

    By moisturizing, maintaining healthy habits, and practicing patience, you can care for your skin while embracing the changes. Remember: your body is nurturing life, stretch marks are simply part of that story. 

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