Product Circularity

Creating smarter more innovative solutions.

Product Circularity

Creating smarter more innovative solutions.

Our smart, empathetic products let parent’s intuition take over. Equipment for the naturally equipped. At our heart, we’re a design company and we know that good design is long lasting, so circularity simply is the essence of our product circularity pillar. By reimagining product lifecycles and integrating cutting-edge materials, we can transform how parenting essentials are designed, manufactured, and experienced.

A prime example is our award-winning Twist & Click Nappy Bin, which combines practicality with environmental responsibility. With a 100% recycled and recyclable refill chassis and over 50% sugarcane-based film, it reflects our commitment to innovation.

And, we’ve reduced material usage by 13% in its development, showing how smart design can drive environmental benefits.

We are already reusing and recycling plastic waste in our factories, but we know we have so much further to go.

A mum wearing a green dress emptying a Twist & Click nappy bin from Tommee Tippee.

And, we’ve reduced material usage by 13% in its development, showing how smart design can drive environmental benefits.

We are already reusing and recycling plastic waste in our factories, but we know we have so much further to go.

Our Goal

Investing in circular product design and resource conservation to support future generations.

Product Design

Achieve preferred materials across all products by 2030, ensuring all materials are responsibly sourced. Preferred materials for products are fibres or raw materials that are environmentally and socially better than conventional products.

Lifecycle Impact

Reduce material usage by 20% across product lines by 2030 to conserve resources.

Circular Models

Launch a comprehensive circularity program by 2025, extending product lifespans and ensuring reuse or recycling options.

Our Goal

Investing in circular product design and resource conservation to support future generations.

Product Design

Lifecycle Impact

Reduce material usage by 20% across product lines by 2030 to conserve resources.

Circular Models

Launch a comprehensive circularity program by 2025, extending product lifespans and ensuring reuse or recycling options.

How we’re turning our vision into reality.

Our circularity strategy embraces the principles of the 10 R’s of Circular Economy,

embedding them into every stage of product development.

Product Design

Design out waste.

Refuse, rethink, reduce.

Product Usage

Extend lifespan of

materials in product.

Refuse, repair, refurbish,

remanufacture, repurpose.

Product End of Life

Create value from

"waste" materials

Recycle, recovery.

A close up of a blue Ultra-light soother from Tommee Tippee.

Product Design

During 2024 we’ve developed our materials guidelines for products and packaging, so we can get clarity on our position on plastics and alternative materials. And while we are already using some preferred materials (alternative and less impactful) across some of our product ranges, in 2025 we will launch our first product aligned with new our approach.
In 2025, we aim to complete the elimination of single-use packaging materials.
By 2026, we aim to have identified and created a roadmap to remove all single-use plastics from our products.
By 2028, we will increase the use of recycled content and alternative materials in our products by 50%.

Lifecycle Impact

Reduce Material Usage by 20% by 2030.

During 2025 we will measure and assess the impact of our products across each category and identify opportunities to reduce impacts across the entire lifecycle.
We will deliver the 20% material reduction through product optimisation starting from the development cycle. This will be supported through the completion of product lifecycle assessments with the findings used to build our resource conservation roadmap for delivery from 2025.
We are identifying opportunities to reduce the energy usage of our products across the Tommee Tippee portfolio by 2030.

Circular Models

Launch Circularity Program by 2025.

In 2024, we undertook research in partnership with Leeds University to identify best practice around delivering circular business models in the baby industry and by 2025 we intend to implement a framework to deliver our own Circularity Program.

From 2025, we will start to offer spare parts and accessories that that extend the life of our products.

At Tommee Tippee, product circularity is not just a goal—it’s a movement to create

sustainable, intuitive parenting solutions that work smarter for families and the planet alike.

Want to learn more about our sustainability activities?

Get in touch with us at [email protected]

How we’re turning our vision into reality.

Our circularity strategy embraces the principles of the 10 R’s of Circular Economy, embedding them into every stage of product development.

Product Design

Design out waste.

Refuse, rethink, reduce.

Product Usage

Extend lifespan of

materials in product.

Refuse, repair, refurbish,

remanufacture, repurpose.

Product End of Life

Create value from

"waste" materials

Recycle, recovery.

Product Design

During 2024 we’ve developed our materials guidelines for products and packaging, so we can get clarity on our position on plastics and alternative materials. And while we are already using some preferred materials (alternative and less impactful) across some of our product ranges, in 2025 we will launch our first product aligned with new our approach.
In 2025, we aim to complete the elimination of single-use packaging materials.
By 2026, we aim to have identified and created a roadmap to remove all single-use plastics from our products.
By 2028, we will increase the use of recycled content and alternative materials in our products by 50%.

Lifecycle Impact

Reduce Material Usage by 20% by 2030.

During 2025 we will measure and assess the impact of our products across each category and identify opportunities to reduce impacts across the entire lifecycle.
We will deliver the 20% material reduction through product optimisation starting from the development cycle. This will be supported through the completion of product lifecycle assessments with the findings used to build our resource conservation roadmap for delivery from 2025.
We are identifying opportunities to reduce the energy usage of our products across the Tommee Tippee portfolio by 2030.

Circular Models

Launch Circularity Program by 2025.

In 2024, we undertook research in partnership with Leeds University to identify best practice around delivering circular business models in the baby industry and by 2025 we intend to implement a framework to deliver our own Circularity Program.

From 2025, we will start to offer spare parts and accessories that that extend the life of our products.

At Tommee Tippee, product circularity is not just a goal—it’s a movement to create sustainable, intuitive parenting solutions that work smarter for families and the planet alike.

Want to learn more about our sustainability activities? Get in touch with us at [email protected]

How We’re Supporting People + Communities

Our action plan is designed to achieve these goals through practical, impactful initiatives:

Responsible Employer

We’re committed to fostering a fair and inclusive workplace.

Employee Wellbeing

We prioritise creating a thriving, supportive work.

Fair Pay and Recognition
By 2025, we’ll implement a transparent job levelling system and ensure fair pay or living wages in all locations.
Inclusive Recruitment
In 2024 we commenced the roll out of DEI training with our hiring managers to ensure unconscious bias does not occur and create equitable opportunities for candidates.
Social Mobility
By 2025, we’ll introduce mentorship and internship programs to support underrepresented groups and broaden our talent pool.
Diversity in Leadership
In 2025, we’ll increase representation of underrepresented groups in leadership roles through leadership development and mentorship.

Global Health and Safety Standards
By 2026, we’ll implement a comprehensive health and safety management system across all factories, aligned to ISO 45001.
Wellbeing Programs
We are rolling out flexible working policies, mental health support, and wellbeing initiatives to support employees in all aspects of their lives.
Support for Extended Leave
Employees returning from extended leave will benefit from reintegration plans and tailored support.

Employee Engagement

We believe in fostering trust and transparency at every level and want to ensure we nurture a culture where employee insight, feedback and concerns are welcomed and supported.

Social Responsibility

Our employees are our greatest assets, and we want to ensure that we give them every opportunity to achieve their goals and to feel supported.

Open Feedback Channels
We are implementing formal and informal feedback systems to ensure employees feel heardand ensured that there are also systems for raising concerns.
Connection Across Locations
We will establish tailored communication and feedback opportunities and mechanisms for employees in our factories, offices, and third-party warehouses by 2025
Building a Great Workplace
During 2025, we’ll continue to build on and define what it means to be a great place to work and implement principles that foster employee trust and satisfaction.

Learning and Development
By 2025, every employee will have regular development conversations and access to clear career progression pathways.
Parent-care Support Program
By 2025, we’ll offer inclusive parental leave policies, extended paid leave, and benefits that support employees through every stage of parenthood.
Volunteering and Charity Programs
Starting in 2025, we’ll launch new initiatives that encourage employee involvement in community support projects, with a focus on measurable social impact.

How We’re Supporting People + Communities

Our action plan is designed to achieve these goals through practical, impactful initiatives:

Responsible Employer

We’re committed to fostering a fair and inclusive workplace.

Fair Pay and Recognition
By 2025, we’ll implement a transparent job levelling system and ensure fair pay or living wages in all locations.
Inclusive Recruitment
In 2024 we commenced the roll out of DEI training with our hiring managers to ensure unconscious bias does not occur and create equitable opportunities for candidates.
Social Mobility
By 2025, we’ll introduce mentorship and internship programs to support underrepresented groups and broaden our talent pool.
Diversity in Leadership
In 2025, we’ll increase representation of underrepresented groups in leadership roles through leadership development and mentorship.

Employee Wellbeing

We prioritise creating a thriving, supportive work.

Global Health and Safety Standards
By 2026, we’ll implement a comprehensive health and safety management system across all factories, aligned to ISO 45001.
Wellbeing Programs
We are rolling out flexible working policies, mental health support, and wellbeing initiatives to support employees in all aspects of their lives.
Support for Extended Leave
Employees returning from extended leave will benefit from reintegration plans and tailored support.

Employee Engagement

We believe in fostering trust and transparency at every level and want to ensure we nurture a culture where employee insight, feedback and concerns are welcomed and supported.

Open Feedback Channels
We are implementing formal and informal feedback systems to ensure employees feel heardand ensured that there are also systems for raising concerns.
Connection Across Locations
We will establish tailored communication and feedback opportunities and mechanisms for employees in our factories, offices, and third-party warehouses by 2025
Building a Great Workplace
During 2025, we’ll continue to build on and define what it means to be a great place to work and implement principles that foster employee trust and satisfaction.

Social Responsibility

Our employees are our greatest assets, and we want to ensure that we give them every opportunity to achieve their goals and to feel supported.

Learning and Development
By 2025, every employee will have regular development conversations and access to clear career progression pathways.
Parent-care Support Program
By 2025, we’ll offer inclusive parental leave policies, extended paid leave, and benefits that support employees through every stage of parenthood.
Volunteering and Charity Programs
Starting in 2025, we’ll launch new initiatives that encourage employee involvement in community support projects, with a focus on measurable social impact.

Employee Engagement

We believe in fostering trust and transparency at every level and want to ensure we nurture a culture where employee insight, feedback and concerns are welcomed and supported.

Social Responsibility

Our employees are our greatest assets, and we want to ensure that we give them every opportunity to achieve their goals and to feel supported.

Open Feedback Channels
Connection Across Locations
Building a Great Workplace
Learning and Development
Parent-care Support Program
Volunteering and Charity Programs

Product Circularity Success

Health and Safety Section

96% of our packaging is single-use plastic free.

We recognise that as a business, we primarily make plastic products, and we are concerned about where they’re ending up. To address this, we’re committed to reducing our impact on plastic pollution.
We have already removed over 500 tonnes of single-use plastic from our product packaging, resulting in 96% of our packaging being single-use plastic free. To achieve this, we have made changes like removing the use of polystyrene non-reusable packaging on our soothers, to providing them in a polypropylene recyclable, reusable sterilising and storage case.

Our Twist & Click Nappy Bin.

Our award-winning Twist & Click disposal bin uses 100% recycled and recyclable refill chassis (which can be recycled where infrastructure exists). It also incorporates film that is 54% derived from sugarcane. As part of our product development roadmap, we are also committed to resource conservation, and have achieved a 13% reduction in material usage for this disposal system.

Awards.

Our commitment to reducing the impact of our products and their packaging has been recognised by several external organisations.
In 2024, we won the award for ‘Delivering Positive Change in the Reduction of Single-use Plastics’ at the Sustain Chain Awards, as well as the ‘Contribution to Innovation Award’ at the Supply Chain Management Awards. In 2023, we won the ‘Sustainable Packaging’ and ‘Plastic Reduction and Recycling’ Awards at the National Sustainability Awards.

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Ultimate XL Nappy Disposal Bundle with 18 Refills

Natural Start Newborn Starter Set, Pink

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