The countdown to what comes next...

Introducing the Countdown Calendar.
Open one door a day as your due date approaches or one a week in your third trimester, to reveal useful baby essentials, self-care treats, and expert support, so you're ready for those precious

Worth over £260
to get you set up, for less..
12 full-size products
6 for baby, 6 for you.
Expert Advice
to support your parenting journey.
    • Perfect Latch Trial Pack
      for first feeds made simple.
    • Ultra-light Soothers
      for comfort that stays put.
    • Travel Sleep Aid
      for sound sleep.
    • Teether
      for their growing teeth.
    • First Cup
      for those first sips.
    • Teat and Bottle Brush
      for making cleaning easy.
    Perfect Latch Trial Pack
    for first feeds made simple.
    Ultra-light Soothers
    for comfort that stays put.
    Travel Sleep Aid
    for sound sleep.
    Teether
    for their growing teeth.
    First Cup
    for those first sips.
    Teat and Bottle Brush
    for making cleaning easy.
    • Dose & Co Oil
      for nourishing hydration.
    • London Sock Company Socks
      for comfortable steps.
    • Earl of East Candle
      for rest and relaxation.
    • Slip Contour Sleep Mask
      for those precious moments of sleep.
    • Slip Contour Silk Scrunchies
      for soft comfort.
    • Bramley Co Hand Cream
      for your hard-working hands.
    Dose & Co Oil
    for nourishing hydration.
    London Sock Company Socks
    for comfortable steps.
    Earl of East Candle
    for rest and relaxation.
    Slip Contour Sleep Mask
    for those precious moments of sleep.
    Slip Contour Silk Scrunchies
    for soft comfort.
    Bramley Co Hand Cream
    for your hard-working hands.

    Twelve doors. One journey