All About Breastfeeding

Mom, you're amazing!

From about 16-22 weeks into your pregnancy, your breasts start producing colostrum - concentrated milk that’s packed with nutrients and disease-beating antibodies.

Once your baby arrives, you and your wonderful boobs provide everything they need for the best start in life, and while breastfeeding may be one of the most natural things in the world, moms tell us that sometimes it’s hard to get the hang of.

#TheTruthIs everyone's feeding experience is different, and that's ok.

Whatever happens, we've got you!

Head to our Parent Room, where real parents tell us the truth about their breastfeeding experience.

Our breastfeeding range is created alongside ideas, insights and feedback from real breastfeeding moms.

We believe that every mom is a special, limited edition special. And we know that breastfeeding requires a unique kind of love and commitment.

Inspired by that love and commitment, our Made for Me™ range lets you treat yourself like the true wonder you are.

It includes a range of easy-to-use breast pumps, a soothing nipple cream and super absorbent breast pads – all designed to keep you comfortable and help you to be confident enough to rise to the awesome challenge of being a mom. 

But I don't need anything to breastfeed, do I?

Just you, your boobs and some breast pads should cover the basics.

If you're able to, guidelines suggest that you should exclusively breastfeed your baby for the first six weeks to help establish a good latch and a steady routine.

Then once you’re comfortable, you can think about introducing pumping if you want to.

Using a breast pump to build up a supply of milk in the fridge or freezer can be super helpful. And if for whatever reason your baby can’t feed directly from your breast or you want help from a partner, friend, or family member, expressing means that your baby can still get all the great benefits of your breast milk while feeding from a bottle!

Anything they can do… you can do pumping

Introducing the wearable breast pump that puts you in control.

Versatile, discreet, wearable pumping designed to complement your lifestyle, no matter where you are on your feeding journey.

One or two, the choice is yours!

This pump is available as a single or in a pair, so you can express breast milk from one breast at a time and breastfeed your baby from the other, or express from both breasts at the same time while keeping your hands free.

mum wearing her in-bra breast pump while breastfeeding her baby

ConstantComfort™ Technology

This wearable pump is the only breast pump that mimics baby’s sucking sensation using our revolutionary ConstantComfort™ technology, giving you a gentle and constant latch to help feed your baby with confidence, when and wherever you like.

mum controlling her wearable breast pumps using an app

Easy-to-Use App

Our clever smart app means that you can start and pause your pump and adjust the intensity of the massage and expression settings remotely. When you're done, the app adds your unique insights to a tracking page to help improve your milk flow and pick the best time to express.

mum screwing a teat onto a milk collector bottle

Express-to-feed

Never waste a precious drop! This pump easily converts to a bottle, for a seamless transition from expressing to feeding. It's compatible with our award-winning Closer to Nature® teats, so you can make your own bottle with guaranteed acceptance in a few simple steps.

mum using a wearable breast pump with nipple alignment light

Nipple Alignment Guide

This pump has a red LED light helps you achieve the perfect position and fit for optimal breast milk production. Especially useful in low light or if you're just getting started, it means that you can get the best and most comfortable position, providing extra support and reassurance.

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So, which Made for Me™ breast pump is right for you?

This lightweight pump puts you in control as you pump one-handed. It's cord-free and means you can pump at work, the café or at home. It's great if you want to pump from one breast while your baby breastfeeds from the other.

This pocket-sized pump gives you one hour of pumping power. It's efficient, lightweight and has a handy belt loop. Plus, a choice of massage and express modes, and an LED display so you know how long you've been pumping for.

Like the single, but with twice the pumping action! This pump means that you can pump from both breasts simultaneously. It gives over 90 minutes of cord-free power from one charge, so you can pump anytime, anywhere.

This app-enabled pump gives all the performance of a regular electric pump, in a discrete, hands-free design that sits comfortably in your bra, so you can express with total freedom.

	Manual	Single Electric	Double Electric	In-Bra Wearable
BPA/BPS Free	•	•	•	•
Horn Size	28mm			24mm & 28mm
Portable & Cord-Free	•	•	•	•
Easy Pump-To-Feed Transition	•	•	•	•
Hands-Free				•
Automatic Expression		•	•	•
Adjustable Expression & Massage Modes		•	•	•
Nipple Alignment Guide				•
Express From Both Breasts Simultaneously			•	•**
USB Rechargable		•	•	•
Charge Time
Pump Duration from a Full Charge		Three to six hours depending on voltage and equipment used		Two hours
LED Display		60 minutes	90 minutes	240 minutes
App Enabled				•

*Based on US consumer research, our horn increased milk flow compared to competitor pumps.

**Double only.

SHOP BREAST PUMPS

table showing storage guidelines for expressed breast milk

Please note, this table aims to provide a guide to how long you can store breastmilk for a full term baby with no additional health concerns.

Breastfeeding accsessories

The closeness and connection of breastfeeding should be a magical experience, and we want to help you on your journey.

Our Made for Me™ range, has the perfect products to support every breastfeeding mom.

Nipple Cream

Our hypoallergenic nipple cream is made from avocado oil, beeswax and shea butter, and can be used pre-birth to prepare for breastfeeding.

An important step in your feeding regime once baby arrives, it locks in moisture, relieving sore or cracked nipples and helping to keep them supple and comfortable.

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mum sitting on a green chair putting a breast pad into her bra

Breast Pads

Even before your little one arrives, breast pads are perfect for absorbing any unexpected leaks.

Our pads come in three sizes and are shaped for you and your bra. They have five highly absorbent layers and easy-peel adhesive patches that secure them firmly in your bra.

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