Claims Verification | Tommee Tippee UK

Made for Me Double & Single Breast Pumps

Consideration	Result	Reason
Type of trial/test	In-home consumer test	Closest to real-life experience.
Date of trial/test	Jun-22	Revised product launch.
Conducted by	Mum’s Views Ltd	Independent, reduce risk of bias.
Participants	100 UK mothers	Sufficient number to support conclusions, subject to practical considerations including recruitment and availability of trial pumps.
Selection Criteria	Current users of double and single electric breast pumps;	To enable comparison between trial pump and rest of market.
	Expressing a minimum of two sessions per day;	To ensure sufficient data points for meaningful conclusions.
	59 using double pumps, 41 using single pumps;	In line with wider market use.
	Key demographics (social classification, first time mothers, subsequent mothers and thier current pump brand) all matched to wider UK market.	To ensure results are representative of the wider UK market.
Methodology	Each session measures volume, length of session, pump setting (let-down/pump), time of session and notable exceptions (such as interrupted routine);	Full data points to be able to fully analyse and to identify any abnormal conditions which may affect the conclusions.
	Four days expressing with current pump,measuring/recording; then	Capture comparison data in controlled circumstances.
	One day with trial pump, without measuring; then	Avoid unfamiliarity affecting the results.
	Four days with trial pump,measuring/recording.	Capture trial pump data.
Support	E-mail and telephone support available to all participants.	Ensure accuracy and to maintain participation.
Conclusions	Trial pump produced more milk for a fixed period of time than current pumps (average amounts, 114% more for all, 109% more for single pump users, 116% for double pump users), and when compared to all brands (average amounts, between 104.41% more and 133.24% more).	Trial pump is more efficient (defined as more milk for a given time), than the rest of the market. "More milk in less time"


	Trial pump produced more milk than current pumps (average amounts, 109% more for all, 104% more for single pump users, 110% for double pump users), but not when compared to all brands (average amounts, two brands and miscellaneous pumps produced more per session).	Trial pump helps to produce more milk than most of the market, but not all.

UK's No.1 Baby Brand
Advanced Anti-Colic Bottle System
Closer to Nature / Natural Start bottle system
“Most recommended baby bottle” and “#1 bottle for easily switching between breast and bottle”
Parents who combination feed (410), asked what they consider to be the best bottle for easily switching between bottle feeding and breast feeding:
All parents surveyed (1,006), when asked which baby bottles they would recommend:
Ultra-light Soother
Substantiation of following claims relating to our Ultra Light Soother / Pacifier
The lightest one-piece silicone soother / pacifier
Definition of one-piece: silicone baglet & shield co-bonded with internal skeleton (PPSU for UL Original and PP for UL StayPut) to form a single piece Soother / Pacifier
Based on 0-6m size from each brand
Assessment made based on readable retail sales accounting for 98% of UK soothers category and 95% of US pacifier category in November 2023
50% lighter than leading one-piece silicone brand
Definition of one-piece: silicone baglet & shield co-bonded with internal PP skeleton to form a single piece Soother / Pacifier
Based on 0-6m size from each brand
Assessment made based on readable retail sales accounting for 98% of UK soothers category and 95% of US pacifier category in November 2023
Colicsoothe
Easiest and quickest self-sterilising bottle in the market
Both compared products are 260ml baby bottles with a self-sterilising function using a microwave.
The test involved assembling the 260ml bottle in line with the instructions, adding the amount of water stated in the instructions for sterilising, and microwaving for the time stated in the instructions. Comparison of the self-sterilising feature was prepared in accordance with instructions across 5 tests, and an average taken as per the table below -
Twist and Click
Test Date: 31/10/2024
Equipment
- Large Fog Generator: LENSGO Fog Machine, Portable Mini Smoke Machine with 60ml Fluid, Wireless Remote Control, Dry Ice Effect, Battery Powered, Handheld Fogger for Photography, Halloween, Indoor Small Parties, Wedding : Amazon.co.uk: Musical Instruments & DJ
- Small Fog Generator: Rhomba Smoke Machine, Mini Smoke Machine, Portable Smoke Machine | Filming Production, Cosplay, Wireless Remote Control : Amazon.co.uk: Musical Instruments & DJ
- Pampers Size 1 Nappy
- Calibrated Stopwatch
- iPhone 13 Camera
Methodology:
1. The large fog generator was placed into one bin as per use.
2. The small fog generator was then wrapped into a size 1 nappy.
3. With the bin closed as per use, The large fog generator was left to run for 4 minutes±10s remotely.
4. Two minutes after the large generator started running, the small fog generator was also left to run for 2 minutes±10s remotely.
5. Immediately when both times ended, the bin was opened to first observe the fog release before placing the nappy from (2) into it as per use. The bin was then fully closed again.
6. This was all done & recorded within 15±10s .
7. After exactly 2 minutes±10s, the bin was opened again with its fog release recorded once more for 15±10s .
8. The bin was then emptied with both fog generators switched off.
9. 1-6 was then repeated.
10. 1-7 was then repeated on every bin received.
11. The results were then analysed.
Test Results:

Conclusion:
1.)Tommee Tippee Twist & Click had a very minimal amount of fog caught leaving it on during one repetition of the test.
2.) This was followed by the Chicco, which had considerable amounts of fog caught leaving the bin in all repeats.
3.) Household bin had all large amounts of fog leaving the bin in every repeat.
Twist and Click - film length and capacity comparison
Test date: 30th June 2023
Methodology: Each brand of film measured for length and capacity, and recorded in table below.
Conclusion: Twist and Click film was over 50% longer than pre-measured inserts from 8 brands and holds 25% more nappies.
Twist and Click – Fast refills
Test date: March 2023
Methodology: 5-10 people timed refilling TT cassette with flatpack, scrunch & bulk film (Bulk film measure 10.5m, cut then fill using tube provided).
Film type that test subjects started with was variated to mitigate bias
Conclusion: Flatpack took on average 49s to refill and was faster compared to prepared and non-prepared refills