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After 50 years of supporting parents around the world, we’ve learned the truth is…
...everyone’s everyday is different.
And that’s okay.
Parents. The truth is...
Everyone’s everyday is different.
Extraordinary highs and incredible lows
From breakfast to bedtime.
What hurts us
is thinking today’s different isn't okay.
So we’re building a new community.
A place where you can feel
reassured without feeling judged.
With the right tools, support and impartial
guidance however and whenever you need it.
Because the truth is
There’s extraordinary power in your everyday
So share it, and discover a community that
welcomes and supports other parents just like you.
Share your parenting #TheTruthIs moments and pay it forward to a new parent looking to build their confidence.
Learn the truth from other parent experiences through the parenting journey.
Read our Parent Diaries.
We're committed to creating a Brighter Future for generations of babies.