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After 50 years of supporting parents around the world, we’ve learned the truth is…
...everyone’s everyday is different.
And that’s okay.
Everyone’s everyday is different.
Extraordinary highs and incredible lows,
from breakfast to bedtime.
What hurts us,
is thinking today’s different isn't okay.
So, we’re building a new community.
A place where you can feel reassured, without feeling judged.
With the right tools, support, and impartial
guidance however and whenever you need it.
Because the truth is,
there’s extraordinary power in your everyday.
So share it, and discover a community that
welcomes and supports other parents, just like you.
Share your parenting #TheTruthIs moments and pay it forward to a new parent looking to build their confidence.
Learn the truth from other parent experiences through the parenting journey.
Read our Parent Diaries
...as well as looking after parents, we've got a responsibility to look after the planet.
We're committed to creating a Brighter Future for generations of babies.